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27 College Rd, Block D Block Q Gulberg 2, Lahore, Punjab 54660 , Lahore, Pakistan
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Haier Pakistan: A Symbol of Operational Excellence
Haier Pakistan is a strong evidence of Pak-China relationship. The joint venture between Ruba General Trading Company and Haier group of China brought Haier into Pakistan eight year ago.
Haier Pakistan is operating in the Pakistani market with a commitment to help its consumers reap the benefits of modern lifestyle and unmatched nationwide customer support. Haier’s vision is to improve the standards of life throughout Pakistan by offering high quality products with innovative features aimed directly to make its users’ life easier, enjoyable and yet affordable. Haier believes that the essence of globalization is localization. For Haier, this means a “Three-in-One” operational framework: complete localization of design, manufacture, and marketing. Haier aims to use local financing and employees to become a part of the local community while creating a global brand.
Mr. Hu Jintao (President of Republic of China) especially visited Pakistan to Inaugurate the Haier-Ruba Economic Zone which proved to be a big stepping stone in Pak-China friendship history. Mr. Hu Jintao appreciated the role of Haier Pakistan in the development of the country.
As a part of developing the cultural ties between both the countries; Haier Pakistan has also given the opportunity to its customers, sales partners and staff to go to the China to see the Beijing Olympic Games in 2008 which proved to be a great motivation for all of them and they paid hearties thanks to Haier for proving that it is a global brand that always works on developing the ties between both the countries in terms of social, economical and technological grounds. Similarly Haier Pakistan’s latest campaign, titled “Shanghai Surprise” has won the hearts of millions all around Pakistan when Haier sent many customers and other stakeholders to Shanghai to witness one of the world’s largest cultural exhibition and around 70 million people from all over the world visited this exhibition in 2010 during 6 months.